Revealed preferences

Steven Sinofsky writes in the outstanding Building Windows 8 blog:

Few operations in Windows are as scrutinized, measured, and picked apart as boot. This is understandable—boot times represent an effective proxy for overall system performance and we all know the boot experience is an incredibly important thing for us to get right for customers. Data shows that 57% of desktop PC users and 45% of laptop users shut down their machines rather than putting them to sleep. Overall, half of all of users shut down their machines rather than putting them to sleep.

See, my interpretation would have been: The 57% of desktop PC users who shut down their machine instead of putting it to sleep must not care very much about boot time. Otherwise, they would just put the damned thing to sleep instead.

I guess that’s why I’m not in charge of Windows 8.