Monday, October 25, 2010

The most interesting thing I read today

By Adam Ozimek at Modeled Behavior (link shortened to obscure the context; see if you can guess):

Our desire to have costs hidden from us is a very expensive preference.

Where else do we observe this preference?

In this context, what does the European preference for VAT-inclusive pricing tell us, compared to the US custom of ex-sales-tax pricing?

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